Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. Extra precise data
The conventional method of tracking conversions on an internet site, making use of pixels, is having problem with altering browser personal privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts much more possession over the information they send, and makes it much easier to adhere to numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to accumulate and enrich information before sending it to third-party analytics/advertising systems. This boosts data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Standard pixel tracking depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these constraints and offer exact, consistent data that is much less susceptible to interference.
This sort of tracking likewise permits businesses to track conversions that occur beyond the website, like phone calls and in-store acquisitions. This is necessary because new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for services looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows services to adjust data payloads before it reaches 3rd party endpoints, boosting security and privacy. This is particularly crucial as various internet browsers and platforms increasingly change just how they deal with cookies. As an example, in iOS 14.5 marketing attribution iOS 14, Safari will only supply first-party cookie data and will not permit pixel-based monitoring. Using server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual data straight by yourself web servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to gather data from users.
4. Easier to implement
Server-side tracking is an information collection procedure that takes place on the web site's very own web server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to information challenges caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.